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Tuesday, December 25, 2012

[Zoot] Welcome to the Tribe

Founded 1983 in Kona, Hawaii, the home of the Ironman Triathlon World Championships, Zoot Sports began making performance apparel that catered to elite athletes competing in the emerging sport of Triathlon.  A woman by the name of Christal Nylin, who lived in Kona, noticed that the athletes competing in Ironman needed something more functional to race in. In other words, a solution to avoid having to use transition as “changing areas,” and to no surprise, the same principle they strive by today:  To find product solutions for multisports athletes.

Christal began sewing pads into run shorts, experimenting with swim fabrics, attaching run singlets  to bike shorts and eventually, created one ad two-piece racesuits for triathletes racing Ironman.  The innovative designs such as the padded Tri Brief, the drop tail, the aerodynamically-designed Tri Jersey, and the 3-inch inseam bike shorts immediately gained popularity as did the colorful  lycra fabrics that were custom fit for athletes.  In 1996, Zoot Hawaii moved to the mainland and the product line has expanded since.

Zoot in the Philippines is exclusively distributed by Light 'N Up Marketing, Inc.

Visit www.lightnupmarketing.com or email info@lightnupmarketing.com for more information.


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