ADIDAS RELEASE NEW BOOT SILO DESIGNED TO NITROCHARGE YOUR GAME

***Press Release***


Nitrocharge boot created especially for ‘The Engine’ Player

Herzogenaurach, Thursday 16th May 2013 – adidas today unveiled Nitrocharge, a brand new energy-retaining football boot designed for the next generation of footballer that follows the legacy and successes of the existing iconic predator, adipure & f50 ranges.

Nitrocharge is the first new adidas boot silo since the release of the hugely successful f50 range in 2004.  Stars such as Messi, Villa and Benzema have made their names in the f50 and adidas now looks to a new set of world class footballers to rise to the top in the revolutionary Nitrocharge boot.

The visually striking Nitrocharge is an evolution of adidas’ heritage in creating footwear to fit certain player types. The unique positioning of Nitrocharge has energy retention at its heart and has been designed specifically for ‘The Engine’ player, the archetypical footballer who is always first on the team sheet; the player who powers a team, running and tackling more, relentlessly and ferociously seeking chances from box-to-box over 90 minutes.

'The Engine’ is a player adidas has recognised and actively sought to engage with over the last two years. Now, following a partnership with football statisticians Opta, an algorithm has been developed from which player performances can be analysed to determine how well they suit ‘The Engine’ role.

The Nitrocharge boot realises a range of new technologies that when combined will innovate the way ‘Engines’ play the beautiful game:

The eye catching ENERGYSLING arches over the boot and supports sidecut and turn movements to sharpen reactions on the pitch

The sole plate of the boot contains a zig-zagging ENERGYPULSE, inspired by spring technology,  with high-elastic material at its heart, providing premium energy during the off toe phase of sprinting

A Protection mesh layer around the foot and Protection pads around the most sensitive tackle zones such as the Achilles tendon also feature in the boot

Compatible with the adidas miCoach SPEED_CELL, players can measure on-pitch performance and focus on improvement over time
 
The boots will be released in a dramatic blue and yellow colour way. The new Nitrocharge boot will retail for Php 9995 and is available for purchase from May 20, 2013 in blue beauty f10/ running white/ electricity and will be worn on-pitch by ‘Engine’ players Daniele De Rossi (A.S. Roma), Dani Alves (Barcelona), Ezequiel Lavezzi (Paris Saint Germain) and Javi Martinez (FC Bayern Munich).



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