Thursday, August 29, 2013

Rexona Run | 20 Oct 2013 | MOA Complex



*** Press Release ***

Run to Your Beat

From gun start to the finish line, this year’s Rexona Run promises to push running enthusiasts, professional runners, recreational runners, and non-runners’ mind, body and soul to do more at this year’s Rexona Run on October 20th at the Mall of Asia Music Hall.

As one of the most sought after runs in the calendar, year after year, runners look forward to the Rexona Run for its exciting twists, prizes and categories.

Mar Corazo, Rexona Brand Manager says, “We are always finding ways to make the Rexona Run more exciting than the last. This year especially, we wanted the Rexona Run to appeal as an avenue to Do:More.”

Now in its fourth year, Rexona is prepared to shake things up with Run To Your Beat – the Philippines’ first ever nighttime 5k, 10k, and 21k run/walk experience where participants are totally immersed in a trail of pulsating beats, transcending them into running euphoria.

The insight is simply rooted – most runners listen to music while running long or short distances.

“Running and music are two things that go together. For most runners, music inspires them giving them an added boost. So we decided to combine the two together,” said the Rexona Brand Manager.

Adding a very different take to running, live performances will be scattered around the race routes. From the gun start to the 5k mark, Delta Street, Sandwich, The Diegos, DJ Mia Ayesa, Deuce Manila and DJ Nina will perform, 10k runners will be treated with live performances from Funk Avy and DJ Khai, and finally 21k runners, who will get the chance to see all performances, will pass end their race with the finale of Rico Blanco, Elmo Magelona and DJ Mars Miranda.

Coach Rio, a running expert and Rexona partner says, “Simply put, listening to music while running can be the difference between deciding to run 3k or 5k. Listening to music in some ways unleashes a reservoir of energy allowing you to do more.”

In line with Rexona’s DO: MORE philosophy, Run to Your Beat presents the perfect avenue for all individuals – whether avid runners, leisure runners, or non-runners – to DO:MORE.

For first time runners Run to Your Beat is the perfect event to train for; for everyday runners, it is an opportunity to aim higher, with music serving as additional fuel to run faster and longer; and for anyone and everyone, Run to Your Beat presents an opportunity to try something new.

With the single objective of pushing people to Do:More, music is not the only thing that makes Run to Your Beat an affair to look forward to, Run to Your Beat will be a complete sensual experience with a spectrum of lights pulsating to the beats of the live performances, neon trees and lighted installations to decorate the route – all done to enhance every runners’ visual experience.

To add to all of this, there are also prizes to be won. Top three finishers in the 21K category include PHP 7,000 for first, 5,000 second and 3,000 for third; top three finishes in the 10k category will receive PHP 5,000 for first, PHP 4,000 for second, and PHP 3000 for third; and top three finishers in the 5k category go home with PHP 4,000, PHP 3,000 and PHP 2,000 respectively.

Registration is ongoing until October 16th, 2013 at Riovanna stores in Bonifacio Global City and Katipunan and in Tobys outlets in the SM Mall of Asia and SM North Edsa The Block. Online registrations are also accepted on http://www.runrio.com. Registration fees are as follows PHP 600 for 5K, PHP 700 for 10k and PHP 900 for 21k.

For more details visit the Rexona Men Facebook page, http://www.runrio.com or call/text the race hotline at 887 6194, +097 347 7700 (Globe), or 0929 717 864 (Smart).

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Contact Person Annie Ringor 09189054183 Martha Gonzalez 09178406600


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