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Saturday, September 14, 2013

Saucony Participates in Cobra Ironman 70.3 Philippines

***Press Release***

Saucony, the multi-awarded running shoe brand worn by today’s elite runners, recently hit the Visayan shores with the introduction of its Geometry of Strong technology, a groundbreaking advancement for runners everywhere, at the Cobra Ironman 70.3 Philippines in Cebu. The triathlon race is one of the biggest in Asia participated by thousands of triathletes from around the globe.

Saucony’s Geometry of Srong series was showcased in the triathlon exhibit at the Shangri-La Mactan’s Marquee Hall. The series, along with Saucony’s range of running shoes for serious athletes and running enthusiasts, were well-received by thousands of triathletes and guests who flocked the booth during the 4-day exhibit.

The event also saw the introduction of Saucony’s sponsored triathlon team, Team Herbalife – one of the top triathlon teams in the country. The group was formed in the mid-2000s by 2 top triathletes. Today, Team Herbalife has top age groupers and up & coming triathletes among its ranks. Several members of the team recently posted podium finishes in major races like the Subic International Triathlon (SUBIT), Unilab Active Health’s Tri United Series and the Cobra Ironman 70.3 Philippines including top finishes in the team competition.

Geometry of Strong

Looking into every detail to help runners run more efficiently, Saucony launched the Geometry of Strong series, a completely redesigned heel-to-toe offset of 8mm - 33% lower than the average running shoe of 12mm – on three of the brand's best-selling award winning models: the Guide, Hurricane and Triumph. This change in geometry allows runners to adjust their stride and land on their midfoot offering greater control, alignment and suspension, allowing for a more powerful stride. This change also allows the shoe to be even more lightweight without comprising cushioning and stability.

Guide 6 – Stability in Every Move

The Guide is Saucony’s flagship shoe and winner of Runner's World International's coveted Best Shoe of the Year award.  The Guide 6 features a fit and ride designed to meet the needs of runners seeking stability in an everyday training shoe.   It has a midfoot saddle that promotes a snug and secure fit while the Comfort Lite sockliner embedded in the shoe supports the arch and lessens forefoot pressure for a more comfortable run. Moreover, the triangular lug outsole design and added flex groove increase forefoot flexibility for a smoother ride.

Hurricane 15 – Great Fit and Feel
Awarded Best Update by Runner’s World, the Hurricane is Saucony's full featured premium guidance shoe. The Hurricane 15 blends the features of a traditional stability shoe with the feel of a flexible, lightweight trainer the Hurricane is known for. The upper is upgraded with Support Frame, a heel locking technology that provides a secure, stable fit. On the other hand, the PowerGrid™ midsole technology offers superior cushioning and the 8mm offset encourages a lower-impact ride.

Triumph 10 – Form and Function
The Triumph 10 is highly recommended for runners who are looking for a shoe that strikes the perfect balance in both form and function. This shoe features deeper flex groove in the forefoot for added flexibility, while its breathable open mesh and a supportive upper provide comfort in every stride. It also has the PowerGrid™ midsole technology for a plush ride for the runner seeking a cushioned feel.  Another plus for the Triumph 10 is its redesigned decoupled heel crash pad that gives way for smoother landing and more efficient transition.

Distribution outlets
Saucony’s Geometry of Strong series is available in specialty run retailers and major department stores nationwide.

About Saucony: Saucony is a leading global running brand that fuses performance, innovation and style to create compelling footwear and apparel.  Founded in 1898, Saucony continues to inspire runners everywhere with its award-winning innovations, including ProGrid™, PowerGrid™ and ViZiPRO™.  At Saucony, the mantra is “a good day is when we get to run. A great day is when we inspire someone else to run.”

For more information, go to www.facebook.com/SauconyPhilippines or follow SauconyPH on Twitter.


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