Young cyclists ruled the Metro’s roads in Alaska Cycle Philippines 2014

***Press Release***

Alaska has teamed up with Cycle Asia, a network of premier cycling events and Sunrise Events to launch the Alaska Cycle Philippines where Filipino riders geared up for three days of thrilling bike action last May 16 to 18 at BGC. Over 1500 cycling enthusiasts joined the event which featured exciting and challenging categories for children, adults and families.

The event was graced by Chris Robb, managing director of Spectrum Worldwide and owner of Cycle Asia, catered to cyclists of all ages and abilities with different race categories.

Categories include Tricycle Ride which is specially designed for young kids between ages 2 and 5, the Junior Challenge which is a more challenging category designed for older children where they have to ride as fast as they can within 30 minutes and then there’s the Foldies Community Ride which is catered to the popular folding bikes cycling community. The Alaska Cycle Philippines was a “Bike Ride Out”, meaning there were no winners just plain fun to promote participation and most especially good health and an active lifestyle.

"We are excited to continue an active year of Alaska Sports with the launch of the three events Alaska Cycle Philippines, Alaska IronKids Philippines Aquathlon and the Alaska World Milk Day Family run. Alaska teamed up with international partners to ensure that Filipino families participate in sports activities as exercise to promote their health and ensure a wholesome lifestyle," said Wilfred Steven Uytengsu, President/CEO of Alaska Milk Corporation.

The 7th National Nutrition Survey, done by the Food and Nutrition Research Institute and the Department of Health, showed that obesity is increasing with nearly two out 10 children considered as overweight. Under-nutrition is also a public health concern affecting nearly three out 10 children.  Alaska promotes nutrition through its leading brands, Alaska Powdered Milk Drink and Alaska Chocolate Powdered Milk Drink and through educating the public about the importance of drinking milk and keeping an active and healthy lifestyle.

Alaska promotes a holistic sports development program for the whole family and encourages a healthy and active lifestyle through biking, swimming and running. It also helps in community development and nation building by nurturing positive values of teamwork, cooperation and fair play through sports activities like the Alaska Cycle Philippines, Alaska IronKids Aquathlon and the World Milk Day Family Run.

For general information on Alaska Cycle Philippines visit http://www.cyclephilippines.com.ph/alaska/ or https://www.faceebook.com/alaskacyclephilippines. For general information about Alaska Milk Corporation visit www.alaskamilk.com, www.alaskaworldmilkday.com or www.ironkidsphil.com. For live tweets and updates follow us at @ALASKAsportshub

All photos courtesy of Mr. Jun Mendoza.