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Tuesday, August 19, 2014

Start the day right with Gatas for Breakfast!

***Press Release***

Alaska IronKids Philippines supports Gatas for Breakfast, a practice run for a good cause that aims to encourage more and more Filipino children to adopt a healthy and active lifestyle.

On August 1 in Cebu, all Alaska IronKids participants will have an opportunity to practice running for their August 3 race with IronMan champions like Pete Jacobs, Caroline Steffen, Alaska Tri-Aspire Team Coach Matt O’Halloran and Filipino Elites Banjo Norte and Jenny Guerrero. It will be an enriching activity for the children because after the practice run, the event will be followed by the “Alaska IronKids supports Gatas for Breakfast”, a milk drinking activity for the students of Mactan Elementary School. IronKids will share a nutritious breakfast with Alaska milk to over 1,500 young students to support the Alaska Gatas for Breakfast movement.

The Alaska Gatas for Breakfast movement, which kicked-off last June 1 during the Alaska World Milk Day, encourages everyone to start their day right with a nutritious breakfast with Alaska milk. This effort to foster a healthy consciousness among individuals and families—through the combination of exercise and proper nutrition—is Alaska’s way in helping fight against the increasing number of overweight and undernourished children in the country.

According to the 7th National Nutrition Survey conducted by the Department of Science and Technology-Food and Nutrition Research Institute (DOST-FNRI) 2 out of 10 Filipino children, 10 years old and below, are overweight while 3 of 10 children are undernourished. This results were not surprising since children today prefer to stay indoors, glued to the TV or playing video games instead of playing outside with their friends.But the inactive landscape is slowly changing in recent years, thanks to pioneering sports programs like the Alaska IronKids Philippines.

Alaska IronKids Philippines is the country’s very first triathlon event for the youth.Since holding its first race in 2010, the local triathlon series has grown in leaps and bounds, grooming young triathletes that have become the pride of the Philippines in international competitions. Being the local junior version of the international triathlon series, IronMan, Alaska IronKids Philippines has produced champions, on and out of the podiums— children who have learned the values of determination, hard work, teamwork, discipline and sportsmanship from their experiences in the race.

This August 3, young Filipino triathletes will once again race each other as they all head off to Cebu for this year’s highly anticipated Alaska IronKids Triathlon.Hundreds of children, 6 to 14 years old, have already registered for the annual race. The race is open to children that are new to the sport as well as those who have already competed in other sporting events.Alaska IronKids Philippines has also added the Play Category for this year since the regular participants have already progressed into competitive racing.  The Play Category gives first time racers a fun racing experience with shorter distances and less pressured time.
Alaska IronKids Philippines Triathlon aims to promote among children the importance of good nutrition and active lifestyle in a fun and exciting way that will get them “to go out and play”. It hopes to get them on the path toward an active and healthy lifestyle that does not only involve physical activity but also proper nutrition, living up to Alaska’s key message, Nutrition. Action. Champion.

For more information, check out the Alaska IronKids website, www.ironkidsphil.com.For live Twitter updates, follow @ALASKAsportshub or search the following hashtag: #Alaskaironkids #GatasforBreakfast #MilkSelfie.


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