Filthy Milo® Marathon Aftermath

On my way to the office this morning, I noticed something familiar lying along Macapagal Boulevard, where the hydration stations where placed in last Sunday's 34th National Milo® Marathon.




Its been 3 days already, and yet, no one's attending to this mess.

In my opinion, this was supposed to be addressed by either Milo®, Mr. Rudy Biscocho, Gatorade®, MMDA, or the city of Pasay and Parañaque.




I felt some degree of guilt, for I myself contributed to the mess. If only there are available bins near the hydration stations, then I could have easily disposed my cup after refreshing myself in last Sunday's grueling marathon race.

The easiest thing to do is to simply report the problem. But I chose to follow the example of Wayne of San Francisco, who after a running event, returned to the route and picked up the trash.

I wanna TAKE PART in the solution.

I brought along some garbage bags and sanitary gloves, and cleaned the littered areas of Macapagal Boulevard.




I noticed that the cups where dumped in the drainage that leads to the sewers. I would like to think that the rains did it, but I doubt.




I also remember in my marketing class, that a brand should also practice social responsibility. While I admired the advocacy of Milo® to provide running shoes to the underprivileged, I think the experience would make me associate the brand with the mess.




And that doesn't spare Gatorade® either, for it is their brand that is marked in the cups that I picked.




The drainage are now cleared, and the cups were in the garbage bag that I left along the side walk. Sorry, I have to leave them in the areas in the picture, for no trash bins are available to secure the garbage. At least the trash won't clog the drainage. I just hope the management of Aseana Business Park and HK Sun Plaza would figure and dispose the garbage bags.

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